Meta Introduces Ray-Ban Display Smart Glasses at $799 - A Bold Step into the Future of Mixed Reality

At Meta Connect 2025, CEO Mark Zuckerberg unveiled the company’s latest innovation – the Ray-Ban Display smart glasses, priced at $799. This launch signals Meta’s ongoing push to merge digital and physical realities, positioning smart glasses not as futuristic prototypes but as mainstream consumer devices.

What the Ray-Ban Display Glasses Can Do

Meta’s Ray-Ban Display smart glasses blend classic style with cutting-edge technology, transforming a fashion accessory into a multi-functional wearable powered by artificial intelligence.

• AI Assistant
• The glasses feature an AI assistant capable of recognizing objects, answering contextual questions, and providing information in real time. For example, while walking through a city, users can ask “What building is this?” or “Where is the nearest café?” and instantly receive an answer.
• On-Lens Display
• Built-in micro-displays project notifications, navigation maps, or text previews directly onto the lenses, eliminating the need to pull out a phone.
• Photo and Video Capture
• A discreet high-quality camera allows users to take photos and record videos instantly, making the glasses perfect for travel, concerts, or everyday moments.
• Audio and Communication
• Integrated speakers and microphones let users make phone calls or listen to music without external earbuds, turning the glasses into a communication hub.
• Voice Control
• With Meta’s Glass Assistant, users can manage all functions hands-free through voice commands.

Why This Launch Matters for Meta

Meta has been investing heavily in augmented and mixed reality for years. Following its Oculus VR headsets, the Ray-Ban Display smart glasses mark the next step – making immersive technology a seamless part of daily life.

The company’s ambition is clear: rather than creating expensive niche products, Meta wants to normalize smart glassesas a category, just as smartphones did in the early 2000s.

• Compared to Apple Vision Pro: While Apple’s headset retails at $3,499 and is targeted at professionals and early adopters, Meta is positioning its $799 product as an affordable alternative for the general public.
• Learning from Google Glass: Google’s early attempt failed due to limited functionality and poor design integration. Meta is trying to succeed where Google fell short by pairing familiar Ray-Ban aesthetics with real utility.
• Competing with Microsoft and Samsung: Both are exploring AR/VR, but Meta is betting on style + accessibilityas the winning formula.

Price and Availability

• Price: Starting at $799
• Markets: Initially launching in the United States and select European countries
• Future Expansion: Rollout to Asian markets expected later in the year

This pricing strategy is central to Meta’s vision. By keeping costs significantly lower than premium competitors, the company is hoping to drive adoption beyond tech enthusiasts and into mainstream use.

The Bigger Picture: Smart Glasses as Everyday Tech

Industry analysts believe that within the next 5–10 years, smart glasses could become as common as smartphones today. Meta is betting on this shift by creating a device that feels natural, fashionable, and practical rather than experimental.

Possible future developments include:

• Health monitoring sensors to track biometrics in real time.
• Instant translation features for seamless communication across languages.
• Sports and gaming integration, where real-world performance and digital overlays combine.

These advancements would not only change how we interact with technology but also how we

experience daily life - from commuting to working to socializing.

The Ray-Ban Display smart glasses represent more than a new gadget – they are Meta’s boldest attempt yet to define the future of human-technology interaction. By blending classic design with AI-powered functionality, Meta is setting the stage for a world where augmented reality is no longer a niche luxury, but an everyday companion.

At $799, these glasses are not just about novelty. They are about normalizing mixed reality and bringing it closer to the mainstream, where the boundary between the digital and the physical is increasingly blurred.