Start the day here
17 min readOctober 28, 2025

The Hidden Dangers of the Supermarket: What Are We Really Eating and Using Every Day?

An In-Depth Analysis from Dirol to Head & Shoulders, Uncovering the Controversial Chemicals and Their Impact on Our Bodies.

The Hidden Dangers of the Supermarket: What Are We Really Eating and Using Every Day?

The life of the modern consumer is filled with convenience. We trust global brands that, for years, have been an integral part of our homes, refrigerators, and bathrooms. The refreshing taste of Coca-Cola, the crunch of Doritos, the energy boost from a Snickers bar—all of this is not just food, but a part of our culture. But how often do we stop and read the fine print on the back of the package? What is hidden behind "natural and artificial flavors," "colorants," and incomprehensible E-additives?


In this article, we will begin a meticulous investigation, analyzing eight of the most popular products found in nearly every consumer's shopping basket. Our goal is not to spread baseless panic, but to provide scientifically-backed information about the chemical substances that are the subject of debate and concern among the health community, scientists, and regulatory bodies. Some substances are linked to allergies, others to hormonal disruptions, and some have even been classified as "possibly carcinogenic." It is time to find out what our favorite gum, shampoo, or energy drink truly contains.


1. Dirol and Orbit: Innocent Freshness or a Chemical Cocktail?


At first glance, chewing gum is an innocent pleasure—a way to freshen breath or clean teeth. However, the "sugar-free" label often conceals an entire army of artificial sweeteners and preservatives.

Controversial Ingredients:

  • Aspartame (E951): This is one of the most well-known and controversial artificial sweeteners, approximately 200 times sweeter than sugar. For decades, fierce debates have raged over its safety.
  • The Impact: In July 2023, the World Health Organization's (WHO) International Agency for Research on Cancer (IARC) classified aspartame in "Group 2B" as "possibly carcinogenic to humans." This decision was based on "limited evidence" for hepatocellular carcinoma (a type of liver cancer) in humans. Although the U.S. Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA) continue to insist it is safe within established daily limits, the IARC's classification raises serious concerns. Furthermore, aspartame contains phenylalanine, which is dangerous for people with the rare genetic disorder phenylketonuria (PKU). Some individuals also report headaches, dizziness, and mood changes after its consumption.
  • Butylated Hydroxytoluene (BHT / E321): This is a synthetic antioxidant used as a preservative to prevent fats and oils from going rancid.
  • The Impact: Concerns about BHT are linked to animal studies, which have shown that high doses may be linked to cancer risk. More alarming is that some research suggests BHT may act as an endocrine disruptor, interfering with the body's normal hormonal functions. Due to these concerns, BHT as a food additive is banned or severely restricted in some countries, including Japan and several European Union nations.
  • Acesulfame Potassium (Acesulfame-K / E950): Another zero-calorie sweetener, often used in combination with aspartame to achieve a more sugar-like taste.
  • The Impact: While approved by the FDA, there are concerns about its long-term safety. Some animal studies have linked high doses to cancer risk. It has also been detected in breast milk, raising questions about its potential impact on infants.


2. Doritos: The Price of an Addictive Flavor


Doritos aren't just chips; they are a phenomenon. Their intense flavor and the "impossible to eat just one" nature are not accidental. They are the result of chemical engineering.

Controversial Ingredients:

  • Monosodium Glutamate (MSG / E621): This is the primary culprit for the "umami" (fifth taste) flavor. It is a flavor enhancer that makes your brain think this food is more delicious and makes you want more.
  • The Impact: Although the FDA classifies MSG as "Generally Recognized as Safe" (GRAS), it remains controversial. Some people report a "Chinese Restaurant Syndrome"—symptoms that include headaches, sweating, nausea, and chest pain. While blind tests have largely failed to prove this direct link, individual sensitivity remains a possibility. More importantly, MSG's role in overeating and obesity is actively being studied. It essentially "tricks" your satiety signals, which is what makes Doritos so "addictive."
  • Acrylamide: This is not an added ingredient, but a chemical that is formed when starchy foods (like potatoes or corn) are fried, baked, or roasted at high temperatures.
  • The Impact: This is one of the most serious concerns. The IARC classifies acrylamide as "Group 2A," a "probable human carcinogen." This classification is based on animal studies showing that acrylamide increases the risk of several types of cancer. While studies on humans are still inconclusive, the presence of acrylamide in fried snacks like chips is undeniable. As a rule of thumb, the darker the chip, the more acrylamide it may contain.
  • Artificial Colors (Yellow 5, Yellow 6, Red 40): These substances are used to give the chips their vibrant, appealing color.
  • The Impact: These petroleum-based dyes have been linked to an increase in hyperactivity and symptoms of Attention Deficit Hyperactivity Disorder (ADHD) in children. The famous "Southampton Study" (2007) showed a direct link between these dyes and children's behavior, resulting in the European Union now requiring a warning label on foods containing them. No such requirement exists in the United States.


3. Coca-Cola Zero: Zero Calories, But Not Zero Risk


Coca-Cola Zero (and similar diet drinks) are marketed as a "healthy" alternative to sugar. But the sugar is replaced with other chemical substances that have their own set of concerns.

Controversial Ingredients:

  • Aspartame (E951) and Acesulfame Potassium (E950): Just as with chewing gum, these two sweeteners are the main ingredients. The IARC's "possibly carcinogenic" classification (Group 2B) for aspartame is particularly relevant here, given the large volumes in which beverages are consumed.
  • The Impact: Beyond the carcinogenicity concerns, artificial sweeteners can negatively impact metabolism. Some studies show they can disrupt the balance of the gut microbiome, leading to glucose intolerance and potentially contributing to Type 2 diabetes and obesity—the very problems people are trying to avoid by choosing diet drinks.
  • Phosphoric Acid (E338): This acid is what gives cola its characteristic sharp, tangy flavor and acts as a preservative.
  • The Impact: The main concern is related to bone health. High phosphorus intake, especially when combined with low calcium intake (which often happens when people replace milk with soft drinks), can lead to a decrease in bone mass and an increased risk of osteoporosis. It is also highly acidic and can erode tooth enamel.
  • Caramel Color (E150d): This isn't just simple melted sugar; it's a high-tech product. The E150d type is produced through processing with ammonia and sulfites.
  • The Impact: During this process, a substance called 4-methylimidazole (4-MEI) can be formed as a byproduct. Animal studies have linked high doses of 4-MEI to cancer. The state of California has even listed 4-MEI as a known carcinogen, setting a daily safe harbor limit that can often be exceeded by a single bottle of cola.


4. Head & Shoulders: Clean Hair, But at What Cost?


Let's move on to personal hygiene products. Head & Shoulders is the global leader in fighting dandruff. But its lather and cleansing properties are driven by powerful chemicals that can be extremely harsh.

Controversial Ingredients:

  • Sodium Lauryl Sulfate (SLS): This is a cheap and very effective surfactant. It's responsible for the rich lather we associate with "cleanliness."
  • The Impact: SLS is a known skin irritant. It is so potent that it is often used in dermatological testing as a "control irritant" to test the soothing effects of other substances. It can strip not only dirt but also the skin and scalp's natural protective oily layer, causing dryness, itching, redness, and even perioral dermatitis (a rash around the mouth). For people with sensitive skin, it can exacerbate eczema and psoriasis.
  • Sodium Laureth Sulfate (SLES): This is the "milder cousin" of SLS, derived through a process called "ethoxylation" to make it less irritating.
  • The Impact: The problem lies in the ethoxylation process itself. This process can create 1,4-dioxane as a byproduct. 1,4-dioxane is recognized by the U.S. Environmental Protection Agency (EPA) as a "probable human carcinogen." While manufacturers claim the levels of this substance in shampoos are negligible, it is easily absorbed through the skin, and its cumulative effect over years is a concern.
  • Parabens (e.g., Methylparaben, Propylparaben): These are preservatives used to prevent the growth of bacteria and fungi.
  • The Impact: Parabens are primarily concerning because they mimic the hormone estrogen. They are endocrine disruptors that can upset the body's hormonal balance. They have been linked to reproductive issues, including reduced fertility, and have been found in breast cancer tissues, although a direct causal link to cancer has not yet been proven.


5. Kinder Surprise: A Children's Surprise with Questionable Ingredients


The beloved treat of millions of children—a combination of milk chocolate and a toy—hides ingredients under its innocent foil that are already banned in Europe.

Controversial Ingredients:

  • Titanium Dioxide (E171): This is a white pigment used to give food (in this case, the milky layer) a brighter, whiter, and more appealing look. It is also used in candies, gum, and even toothpaste.
  • The Impact: This is perhaps one of the most alarming ingredients on this list. In 2022, the European Union (EU) officially banned the use of titanium dioxide as a food additive (E171). This decision was based on a finding by the European Food Safety Authority (EFSA), which could not rule out genotoxicity (the ability to damage DNA). Genotoxic substances can lead to cancer. Research has shown that nanoparticles of E171 can accumulate in organs, cause intestinal inflammation, and disrupt the immune system. Newer studies (2025) suggest it may also act as an endocrine disruptor, affecting blood sugar regulation and potentially contributing to diabetes.
  • Palm Oil: This is a key ingredient in almost all processed chocolates and confections due to its creamy texture and low cost.
  • The Impact: While Ferrero (the maker of Kinder) emphasizes its "sustainably" sourced palm oil (this is an environmental concern), the health problem remains. Palm oil is very rich in saturated fats. High consumption of saturated fats is directly linked to an increase in "bad" cholesterol (LDL), which is a major risk factor for cardiovascular diseases, including heart attacks and strokes.


6. Snickers: An Energy Explosion or a Bomb for the Heart?


The "You're not you when you're hungry" slogan promises quick satisfaction. But that satisfaction comes at the cost of sugar, bad fats, and ingredients that are hard on the body.

Controversial Ingredients:

  • High Fructose Corn Syrup (HFCS): This is a cheaper and sweeter alternative to regular sugar, used in almost all American candies and beverages.
  • The Impact: Unlike glucose, which can be processed by almost all cells in the body, fructose is processed almost entirely by the liver. Excessive consumption of HFCS is directly linked to non-alcoholic fatty liver disease (NAFLD), insulin resistance (a precursor to Type 2 diabetes), and elevated triglyceride levels in the blood.
  • Trans Fats (Partially Hydrogenated Oils): This is the most dangerous type of fat, created artificially to turn liquid oils into solids (extending shelf life).
  • The Impact: Trans fats are a "double whammy" for the heart. They not only raise "bad" LDL cholesterol but also lower "good" HDL cholesterol. The WHO links them to a sharp increase in the risk of heart attacks and strokes and calls for their complete elimination from the food supply. Many countries, including the US, have banned their use, but they are still present in some countries. It's crucial to check the label: if it says "0g trans fat" but the ingredient list includes "partially hydrogenated oil," it means there is less than 0.5g per serving, but it is not zero, and by eating a few, you accumulate this dangerous substance.


7. M&M's: Melts in Your Mouth, But What Does It Leave in Your Body?


These colorful candies are a favorite for children, but those bright colors are achieved through chemicals that raise serious concerns, especially for children's health.

Controversial Ingredients:

  • Artificial Colors (Red 40, Yellow 5, Blue 1, Blue 2, Yellow 6): These dyes are synthesized from petroleum and have zero nutritional value. Their sole purpose is to make the candy appealing.
  • The Impact: As mentioned with Doritos, these colorants are directly linked to behavioral problems in children. They can cause hyperactivity, restlessness, mood swings, and difficulty concentrating, especially in children already prone to ADHD. As noted, Europe requires a warning label ("may have an adverse effect on activity and attention in children"), but in many other countries, including the US, they are used freely without warning.
  • Titanium Dioxide (E171): Yes, it's here again. The shiny, hard shell of M&M's and the vibrancy of the colors are also thanks to titanium dioxide.
  • The Impact: We'll remind you again that this substance is banned in the EU due to its potential risk of genotoxicity and DNA damage. By giving children these candies, we are introducing a substance into their bodies that European regulators have deemed too dangerous for use in food.


8. Redbull: Does It Give You Wings, or a Risk of Cardiac Arrest?


Energy drinks promise to boost mental and physical performance, but this "energy" comes at the cost of extreme stimulants that are stressful for the body.

Controversial Ingredients:

  • High Amounts of Caffeine: One standard can of Redbull (250 ml) contains about 80 mg of caffeine—roughly the same as a cup of coffee. The problem is that it's often consumed quickly, in large quantities, and often cold, unlike a hot coffee.
  • The Impact: A caffeine overdose can cause a rapid heart rate (tachycardia), a sharp rise in blood pressure, anxiety, insomnia, nausea, and even seizures. It is especially dangerous for teenagers, whose cardiovascular systems are still developing.
  • Taurine: An amino acid naturally present in the body. Redbull uses a synthetic version, claiming it improves mental performance.
  • The Impact: Taurine itself is not dangerous, but its combination with high levels of caffeine and sugar is under-studied. There are concerns that this cocktail can put additional strain on the heart. Some studies have linked this combination to cases of acute kidney injury, although the evidence is not definitive.
  • Artificial Sweeteners (in Sugar-Free versions): Redbull Sugarfree uses Aspartame and Acesulfame-K.
  • The Impact: Once again, we encounter a substance classified by the IARC as "possibly carcinogenic" (Aspartame), as well as the risks of a negative impact on the gut microbiome.
  • The Overall Risk: The greatest danger is the synergistic (combined) effect of these ingredients. Studies show that energy drinks can cause changes in heart rhythm (arrhythmia). Their combination with alcohol is particularly deadly. The stimulant caffeine masks the depressive effects of alcohol, allowing people to drink more without feeling how intoxicated they are, which leads to a sharp increase in alcohol poisoning and risky behavior.


Conclusion: How to Protect Yourself?

After analyzing this list, a few alarming patterns become clear:

  1. Artificial Sweeteners (Aspartame, Ace-K) are everywhere, hiding potential risks of carcinogenicity and metabolic disruption behind the "sugar-free" label.
  2. Artificial Colors (Red 40, E171) are used purely for appeal, directly linked to behavioral problems in children and even DNA damage risks (in the case of E171).
  3. Processed Fats (Palm Oil, Trans Fats) and Byproducts (Acrylamide) threaten our cardiovascular systems and increase cancer risks.
  4. Personal Hygiene Products (SLS, Parabens) can disrupt our skin's natural barrier and interfere with our endocrine system.

The most disturbing aspect is the discrepancy between regulatory bodies. What is banned in the European Union as a potential carcinogen (like E171) continues to be sold freely in the US and many other countries. This places the heavy burden of protecting one's own safety on the consumer.


As consumers, our most powerful weapon is knowledge. The solution is not total abstinence (though that would be ideal), but conscious choice.

  • Read the ingredients. Not the advertising slogans on the front, but the fine print on the back.
  • Avoid bright colors. The more unnaturally vibrant the food, the more likely it is full of artificial dyes.
  • Choose whole foods. Instead of chips, eat corn. Instead of a chocolate bar, eat dark chocolate (with a high cocoa content), nuts, or fruit.
  • Question the "Zero" labels. "Zero Sugar" or "Zero Fat" often means "full of chemical substitutes."


Our health is our greatest asset. And the first step to protecting it is knowing what we are truly putting into our bodies.